Years after finishing my undergraduate degree in Marketing and
Management (with a side of stats, calculus, and comp sci), I finally
decided to make a change.
I always loved marketing, and yet I kept falling into management roles.
๐ ๐ญ๐ก๐จ๐ฎ๐ ๐ก๐ญ ๐ ๐ฐ๐๐ง๐ญ๐๐ ๐ญ๐จ ๐๐๐๐จ๐ฆ๐ ๐ ๐๐ซ๐๐ง๐ ๐๐๐ง๐๐ ๐๐ซ .
So I did what many ambitious professionals do: I pursued an MBA.
I was accepted into Emory Universityโs Goizueta Business Schoolโs
one-year accelerated MBA program, where I focused on ๐๐ซ๐๐ง๐
๐๐๐ง๐๐ ๐๐ฆ๐๐ง๐ญ .
And, wellโฆ I also left with a second concentration in ๐๐ซ๐ ๐๐ง๐ข๐ณ๐๐ญ๐ข๐จ๐ง๐๐ฅ
๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ฆ๐๐ง๐ญ .
At the time, I brushed that off. I thought the creative work was in
marketing.
But something didnโt feel right.
The interviews didnโt excite me.
The roles didnโt align.
And then one day, while doing laundry, I looked at a bottle of Clorox
and asked myself a simple question:
โ๐๐จ ๐ ๐ซ๐๐๐ฅ๐ฅ๐ฒ ๐ฐ๐๐ง๐ญ ๐ญ๐จ ๐ฆ๐๐ซ๐ค๐๐ญ ๐ญ๐ก๐ข๐ฌ?โ
The answer came fast. ๐๐!
Itโs toxic.
Most people donโt recycle it.
Do we really need twelve versions of bleach?
Thatโs when it hit me:
I had spent a lot of time and money becoming something I didnโt
want to be.
As I usually do in moments like that, I started reading.
Thatโs when I discovered the idea of ๐ข๐ง๐ญ๐๐ซ๐ง๐๐ฅ ๐๐ซ๐๐ง๐๐ข๐ง๐ .
It was a lightbulb moment.
A brand manager sells the company and its products to customers.
Unknowingly, for my entire career, I had been taking the company and
its productsโฆ and selling them to ๐๐ฆ๐ฉ๐ฅ๐จ๐ฒ๐๐๐ฌ .
The creativity I thought was missing in my career?
I had been using it all along โin how I developed people, built
systems, and shaped experience.
That insight is what led me to focus on ๐๐ฆ๐ฉ๐ฅ๐จ๐ฒ๐๐ ๐๐ง๐ ๐๐ ๐๐ฆ๐๐ง๐ญ and
later, ๐ฉ๐๐จ๐ฉ๐ฅ๐ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐ .
It wasnโt just a shift in role.
It was a shift in identity.
๐๐ญ ๐ฐ๐๐ฌ ๐ฆ๐ฒ ๐๐๐ฅ๐ฅ๐ข๐ง๐ .
๐๐ก๐๐ญ ๐ฅ๐๐ ๐ฒ๐จ๐ฎ ๐ญ๐จ ๐๐จ๐๐ฎ๐ฌ ๐จ๐ง ๐ฉ๐๐จ๐ฉ๐ฅ๐ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐ , ๐๐ฆ๐ฉ๐ฅ๐จ๐ฒ๐๐
๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐ , ๐๐ฆ๐ฉ๐ฅ๐จ๐ฒ๐๐ ๐๐ง๐ ๐๐ ๐๐ฆ๐๐ง๐ญ , ๐ฐ๐จ๐ซ๐ค๐ฉ๐ฅ๐๐๐ ๐๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐ , ๐จ๐ซ
๐ฐ๐ก๐๐ญ๐๐ฏ๐๐ซ ๐ญ๐๐ซ๐ฆ ๐ฒ๐จ๐ฎ ๐ฎ๐ฌ๐?
Note: ๐ผ ๐ ๐ก๐๐๐ ๐ข๐ ๐ ๐ถ๐๐๐๐๐ฅ . ๐ผ๐ก’๐ ๐๐๐ก ๐ ๐๐๐๐ ๐ฉ๐๐ ๐ก๐๐๐ฆ ๐ค๐๐ก๐ฉ ๐๐ฆ ๐๐๐๐๐๐ฆ ๐๐๐
๐ผ’๐๐ ๐๐๐๐ฃ๐ ๐ก๐ฉ๐๐ก ๐ ๐ก๐๐๐ฆ ๐๐๐ ๐๐๐๐ก๐ฉ๐๐ ๐ก๐๐๐ .
๐๐๐๐๐๐๐ ๐ก๐ฉ๐๐๐๐ ๐ก๐ ๐๐ก๐๐ฃ๐๐ ๐ต๐๐๐ก๐๐๐ก๐ก ๐๐๐ ๐ฉ๐๐ ๐ต๐๐ฉ๐๐๐ ๐ก๐ฉ๐ ๐ท๐๐๐๐ฆ
๐๐๐๐๐๐ ๐ก :
๐ธ๐๐๐ ๐๐๐ โ๐๐ข๐๐ก ๐๐๐ข๐ 9 ๐ก๐ 5 ๐ฝ๐๐ ๐ค๐๐ก๐ฉ ๐๐ฉ๐๐ 90 ๐ท๐๐ฆ ๐๐๐๐ ๐ป๐ข๐ ๐ก๐๐ ๐๐๐๐ !โ
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