๐๐๐จ๐ฉ๐ฅ๐ ๐ฆ๐๐ค๐ ๐ญ๐ก๐ ๐ซ๐ฎ๐ฅ๐๐ฌ .
In customer experience, the saying goes, โthe customer makes the
rules.โ Inside organizations, the same principle applies. ๐๐ก๐ ๐ฉ๐๐จ๐ฉ๐ฅ๐
๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐ ๐ข๐ฌ๐งโ๐ญ ๐๐ข๐๐ญ๐๐ญ๐๐ ๐๐ฒ ๐ฉ๐จ๐ฅ๐ข๐๐ข๐๐ฌ ๐จ๐ซ ๐ก๐๐ง๐๐๐จ๐จ๐ค๐ฌ . ๐๐ญ ๐ข๐ฌ ๐ฌ๐ก๐๐ฉ๐๐
๐๐ฒ ๐ก๐จ๐ฐ ๐ฉ๐๐จ๐ฉ๐ฅ๐ ๐๐ง๐ ๐ฆ๐๐ง๐๐ ๐๐ซ๐ฌ ๐ฅ๐ข๐ฏ๐ ๐๐ง๐ ๐ซ๐๐ฌ๐ฉ๐จ๐ง๐ ๐ญ๐จ ๐ญ๐ก๐๐ฆ ๐ข๐ง ๐๐๐ข๐ฅ๐ฒ
๐ฐ๐จ๐ซ๐ค .
๐๐จ๐ฆ๐ฉ๐๐ง๐ข๐๐ฌ ๐๐๐ง ๐๐๐ฌ๐ข๐ ๐ง ๐ฌ๐ญ๐ซ๐ฎ๐๐ญ๐ฎ๐ซ๐๐ฌ ๐๐ง๐ ๐ฉ๐จ๐ฅ๐ข๐๐ข๐๐ฌ , ๐๐ฎ๐ญ ๐ฉ๐๐จ๐ฉ๐ฅ๐ ๐๐๐๐ข๐๐
๐ฐ๐ก๐๐ญ๐ก๐๐ซ ๐ญ๐ก๐๐ฒ ๐ฐ๐จ๐ซ๐ค . They choose which ones are followed, which
ones are bent, and which ones get ignored. ๐๐๐ง๐๐ ๐๐ซ๐ฌ ๐๐๐๐ฅ ๐ญ๐ก๐
๐ข๐ฆ๐ฉ๐๐๐ญ ๐จ๐ ๐ญ๐ก๐จ๐ฌ๐ ๐๐ก๐จ๐ข๐๐๐ฌ ๐ข๐ง ๐ญ๐ก๐ ๐ฌ๐ฎ๐๐๐๐ฌ๐ฌ ๐จ๐ซ ๐ฌ๐ญ๐ซ๐ฎ๐ ๐ ๐ฅ๐๐ฌ ๐จ๐ ๐ญ๐ก๐๐ข๐ซ
๐ญ๐๐๐ฆ๐ฌ . Those everyday decisions quietly rewrite the rules, and they
directly affect retention, performance, and culture.
Consider the push for ๐ซ๐๐ญ๐ฎ๐ซ๐ง -๐ญ๐จ-๐จ๐๐๐ข๐๐ ๐ฆ๐๐ง๐๐๐ญ๐๐ฌ . A company can
set rigid policies, but when people skirt them or walk away, ๐ญ๐ก๐ ๐ซ๐๐๐ฅ
๐ซ๐ฎ๐ฅ๐ ๐ข๐ฌ ๐ฐ๐ซ๐ข๐ญ๐ญ๐๐ง ๐จ๐ง ๐ญ๐ก๐ ๐ ๐ซ๐จ๐ฎ๐ง๐ . Deloitteโs 2023 Future of Work Trends
report found that ๐๐ ๐ฉ๐๐ซ๐๐๐ง๐ญ ๐จ๐ ๐ฐ๐จ๐ซ๐ค๐๐ซ๐ฌ ๐ฐ๐๐ง๐ญ ๐ฆ๐จ๐ซ๐ ๐๐ก๐จ๐ข๐๐ ๐๐ง๐
๐๐จ๐ง๐ญ๐ซ๐จ๐ฅ ๐ข๐ง ๐ก๐จ๐ฐ ๐ญ๐ก๐๐ฒ ๐ฐ๐จ๐ซ๐ค , a clear signal that flexibility isnโt just
preferred, it is foundational to the experience.
๐๐ฏ๐๐ซ๐ฒ๐๐๐ฒ ๐๐จ๐ฏ๐๐ฌ
๐๐ฌ๐ค ๐ฉ๐๐จ๐ฉ๐ฅ๐ ๐ฐ๐ก๐๐ญ ๐ซ๐ฎ๐ฅ๐๐ฌ ๐๐ฅ๐ซ๐๐๐๐ฒ ๐๐๐๐ฅ ๐จ๐ฎ๐ญ๐๐๐ญ๐๐ ๐๐ง๐ ๐ฅ๐ข๐ฌ๐ญ๐๐ง ๐ญ๐จ ๐ฐ๐ก๐๐ญ
๐ญ๐ก๐๐ฒ ๐ฌ๐ฎ๐ ๐ ๐๐ฌ๐ญ ๐ข๐ง๐ฌ๐ญ๐๐๐ .
๐๐๐ฒ ๐๐ญ๐ญ๐๐ง๐ญ๐ข๐จ๐ง ๐ญ๐จ ๐ญ๐ก๐ ๐ฐ๐จ๐ซ๐ค๐๐ซ๐จ๐ฎ๐ง๐๐ฌ ๐ฉ๐๐จ๐ฉ๐ฅ๐ ๐๐ซ๐๐๐ญ๐ . Each one reveals
a friction point in the experience.
๐๐๐ ๐ซ๐๐ฅ๐ฎ๐๐ญ๐๐ง๐๐ ๐๐ฌ ๐๐๐๐๐๐๐๐ค , ๐ง๐จ๐ญ ๐๐๐๐ข๐๐ง๐๐ . It tells you where trust or
clarity has broken down.
๐๐ฎ๐ฅ๐๐ฌ ๐จ๐ง ๐ฉ๐๐ฉ๐๐ซ ๐ฆ๐๐ฒ ๐ฌ๐๐ญ ๐๐ฑ๐ฉ๐๐๐ญ๐๐ญ๐ข๐จ๐ง๐ฌ , ๐๐ฎ๐ญ ๐ข๐ญ ๐ข๐ฌ ๐ญ๐ก๐ ๐ฎ๐ง๐ฐ๐ซ๐ข๐ญ๐ญ๐๐ง ๐ซ๐ฎ๐ฅ๐๐ฌ
๐ญ๐ก๐๐ญ ๐ซ๐๐ฏ๐๐๐ฅ ๐ญ๐ก๐ ๐ซ๐๐๐ฅ ๐๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐ . When managers pay attention to those,
they not only reduce friction, they also gain insight into what people
truly value. ๐๐๐ค๐ง๐จ๐ฐ๐ฅ๐๐๐ ๐ข๐ง๐ ๐ญ๐ก๐๐ฆ ๐ข๐ฌ ๐ง๐จ๐ญ ๐๐๐จ๐ฎ๐ญ ๐ ๐ข๐ฏ๐ข๐ง๐ ๐ฎ๐ฉ ๐๐จ๐ง๐ญ๐ซ๐จ๐ฅ . ๐๐ญ
๐ข๐ฌ ๐๐๐จ๐ฎ๐ญ ๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐ ๐ญ๐ซ๐ฎ๐ฌ๐ญ ๐๐ฒ ๐ซ๐๐๐จ๐ ๐ง๐ข๐ณ๐ข๐ง๐ ๐ญ๐ก๐ ๐ซ๐๐๐ฅ๐ข๐ญ๐ฒ ๐จ๐ ๐ก๐จ๐ฐ ๐ฐ๐จ๐ซ๐ค
๐ ๐๐ญ๐ฌ ๐๐จ๐ง๐ . Ignoring them only signals that managers are out of touch
with the reality people live every day.
๐๐ก๐ข๐๐ก ๐ฎ๐ง๐ฐ๐ซ๐ข๐ญ๐ญ๐๐ง ๐ซ๐ฎ๐ฅ๐ ๐จ๐ซ ๐ซ๐ฎ๐ฅ๐๐ฌ ๐๐ซ๐ ๐ฌ๐ก๐๐ฉ๐ข๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฐ๐จ๐ซ๐ค๐ฉ๐ฅ๐๐๐ ?