I have to admit that this book wasn’t what I was expecting. I thought it was about the art of storytelling and in a way, it is.  What I didn’t realize is that it would change the way I look at the way companies market themselves. “Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success [...]