“In 2015, text messaging is well poised for companies looking to capitalize on mobile to engage employees and customers in the millennial generation.”1   “Today, 86% of enterprises already consider text messaging the No. 1 mobile technology in their organization (Forrester). Text messaging offers the ability to reach a broader range of targets – whether it’s friends, family or customers, as text messaging is compatible with all mobile devices across networks and is preferred by a majority of mobile users. This preference is mirrored in the business world, where text messaging is seeing increased utilization across enterprise use cases due [...]