Can employee engagement go wrong? On August 16th, the New York Times published an article about Amazon. Inside Amazon: Wrestling Big Ideas in a Bruising Workplace1 stirred a debate about Amazon’s culture. The article even stirred a response from CEO Jeff Bezos himself: Jeff Bezos and Amazon Employees Join Debate Over Its Culture2 He said that "The article doesn’t describe the Amazon I know or the caring Amazonians I work with every day.”   Can a CEO who drives a company’s culture evaluate the way it is seen by others?  Having read The Everything Store: Jeff Bezos and the Age [...]